Sailing under a blank flag is not an option for a proud Snowprinter. After we finally found a fitting name for our new adventure, we needed a logo to go with it.

Adam Dahlstedt at AddStudio was up for the task. Inspired by Snowprint’s key values and quality nordic craftsmanship, the Stockholm-based designer started working on something a that felt classic, heartwarming and cute even. The idea of the logo being something that you’d might see on a kid’s knitted hat on a cold winters day also seemed compelling. This ultimately lead to the a colder color palette, the stylized and ever-smiling snowflake and rime-like typeface. And yes, we’ve already had our very own and comfy Snowprint hats made!

You can download the Snowprint logo in the Logo Press Kit here.